Flash Memory Summit 2010 Proceedings

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Monday, August 176h

8:30am-5:00pm

Special Pre-Conference Workshop on Flash Security (sponsored by Wave Systems)

	Secure Erase Options for Solid Sate Drives (SSDs) Jack Winters, kCTO, Foremay Green Technologies
	Seven Myths About SED Dmitry Obukhov, SandForce Inc.
	Flash Memory as content portability enabler Asaf Shen, Director Product Marketing, Discretix
	Panel on Is Flash Memory Secure Today? Michael Willett, Ph.D., Storage Security Straategist, Samsung
	Challenges Managing Self-Encrypting NAND Flash Devices Sandler Rubin, Senior Product Manager, Symantec Corp.
	Why Do USB Flash Drives Keep Getting Hacked? Ron LaPedis, CISSPISSAP, ISSMP, Director of Product Management & Marketing, SPYRUS, Inc. (Abstract / Bio)
	Future Trends in Flash Drive Encryption Davesh Ahuja and Vijay Ahuja, Ph.D., Cipher Solutions

Tuesday, August 17th

8:30-11:20am

Forum F1A: Flash Memory as Cache for Client Computing Applications

	Flash as Cache in Client Computing Jim Handy, Objective Analysis
	A Complete System Approach to NAND in Computing Dean Klein, Micron Technology, Inc.
	Realizing SSD Value through Caching Software Kevin Silver, VP Business Development, NVELO
	Giving Customers What They Want Daryl Lang, Director of Storage Product Management, OCZ Technology Group
	Design Considerations for Using Flash Memory for Caching Edi Shmueli, XIV Storage Systems, IBM (Abstract / Bio)
	Panel: Flash Cache Form Factors & HDD Economics Jim Handy, Objective Analysis
	Flash-Based Cache Protection Modules using Ultracapacitors Phillip Swart, Technical Marketing Manager, Netlist
	Reliable Flash-Backed Cache Using SuperCaps Lane Hauck, AgigA Tech

8:30-11:20am

Forum F1B: Flash Memory-Based Architectures: A Technical Discussion (Part 1)

	Flash Memory-Based Architectures: A Technical Discussion Brian A. Berg, Berg Software Design
	NAND Flash Trends for SSD/Enterprise Michael Abraham, Applications Engineering Manager, Micron Technology, Inc.
	NAND Flash as a High Density Server Memory David Flynn, President and CEO, Fusion-io
	A Look Under the Hood at Some Unique SSD Features Jeremy Werner, Director of Marketing, SandForce, Inc.
	Tailoring SSD Architectures to Meet Evolving PC User Requirements Doreet Oren, Director Product Marketing SSD and Avi Klein, Senior Principal Engineer, SanDisk

11:30-11:20am

Forum F1C: Realizing Flash Potential Through Application Integration

	Software Optimization To Exploit Flash Memory - Tightly Integrated Balanced Systems Dr John R. Busch, CTO and Founder, Schooner Information Technolgy, Inc.
	Storage Acceleration, Driven by Autonomic Software Phillip Clark, CEO and JJ Kane, Sr. Software Engineer, Atrato

11:30am-Noon

Keynote 1

Innovating Storage Architectures in the Modern Data Center

Andy Walls, Distinguished Engineer, IBM - Systems and Technology Group

1:00-1:30pm

Keynote 2

SSDs Going Mainstream - Do you believe?

Tom Rampone, Vice President/General Manager - NAND Solutions Group, Intel

1:30-2:30pm

Special Plenary Session on Green Flash

	Introducting Sustainable Storage™ Thomas Isakovich, CEO and Founder, Nimbus Data
	The Perfect Storm - Flash Recovery Solutuions David McIntyre, Manager - Computer/Storage Business Unit, Altera (Abstract / Bio)
	Achieving Green Flash Datacenters Requires Balanced System Architecture Dr John R. Busch, CTO and Founder, Schooner Information Technology, Inc.
	EFDs and Application Performance Mike Chenery, President and Co-Founder, Pliant Technology Inc.

2:40-5:30pm

Forum F2A: Solid State Drives (SSDs)

	Measuring and Understanding True SSD Performance and Consistency Kent Smith, Sr. Directory Product Marketing, SandForce
	SAS Enhancements: Additional Increases in Low-Latency Device Performance Harry Mason, Director Industry Marketing, LSI Corp., President STA and Marty Czekalski, Sr. Staff Program Manager, Seagate
	Enterprise SSDs with Unrivaled Performance - A Case for PCIe® SSDs Kam Eshghi, Sr. Director of Marketing, Integrated Device Technolgy, Inc.
	Toward Seamless Integration of RAID and Flash SSD Sang-Won Lee, Sungkyunkwan University, Korea

Secure, Reliable, Recoverable? Building data recovery into SSD

Chris Bross, Senior Enterprise Recovery Engineer, DriveSavers Data Recovery (Abstract / Bio)

2:40-5:30pm

Forum F2B: Flash Memory-Based Architectures: A Technical Discussion (Part 2)

	Flash Memory-Based Architectures: A Technical Discussion Brian A. Berg, Berg Software Design
	Unblocking The I/O Bottleneck Morgan Littlewood, VP Marketing & Business Development, Violin Memory
	Flash Secrets Revealed Jim Fitzpatrick, SMART Modular Technologies
	5 Keys Steps to High-Speed NAND Flash Performance and Reliability Bob Pierce, Denali
	Enterprise NVMHCI - Enabling Enterprise Class PCIe SSDs with Unmatched Performance Amber Huffman, Principal Engineer, Intel Corporation and Peter Onufryk, Director of Engineering, IDT

2:40-5:30pm

Forum F2C: Flash in Enterprise Storage Systems

	Flash in Enterprise Storage Systems Anil Vasudeva, President & Chief Analyst, IMEX Research
	New Possibilities for Flash Peter Kirkpatrick, Founder and Chief Architect, Aprius
	SSDs Driving Greater Efficiency in Data Centers Tony Kim, Cirector, Memory Marketing, Samsung Semiconducgtor Inc.
	Changing the Paradigm of Databases for SSDs Sean In, VP/GM Worldwide Marketing and Business Development, INDILINX
	Enabling MLC Flash SSD In Enterprise Storage Gary Tressler,Senior Technical Staff Member, IBM Corporation

Wednesday, August 18th

8:30-10:50am

Tutorial T1A: Future of NAND Flash

	Finding Flash Features: bigger, better, faster…stronger ECC Lara M. Grupp, Non-volatile Systems Laboratory - Department of Computer Science and Engineering, University of California, San Diego
	Improving NAND Performance Using Upcoming Features Carla Lay, Micron Technology, Inc.
	The Operation Algorithm for Imporving the Reliability of TLC (Triple Level Cell) NAND Flash YeonJoo Jeong, Sukkwang Park: Myoung Kwan Cho, Kun-Ok Ahn and Yohwan Koh, Hynix Simiconductor Inc.

8:30-10:50am

Tutorial T1B: SSDs in Enterprise Storage (SNIA Track)

	Using MLC NAND in Datacenters Tony Roug, Principal Engineer, Intel
	Apples to Apples, Pears to Pears in SSD Performance Benchmarking Esther Spanjer, Director - SSD Marketing, SMART Modular Technologies
	SNIA Solid State Storage Performance Test Specification V0.9 Easen Ho, CTO, Calypso Systems, Inc.

8:30-10:50am

Tutorial T1C: Executive Update

	The Evolving NAND Flash Business Model for SSD Steffen Hellmold, VP Business Development, SandForce, Inc.
	Are Tin Cans The Future of SSD's? Mark Ayers, CTO, Soligen Corporation
	SSD vs HDD $/GB in Retail Andy Higginbotham, PriceG2, Inc.
	Bigger Demands Better Roy Sherrill, CEO, Datalight

8:30-9:45am

Session 101: Flash Performance

	Don't buy NEW PCs Hyun Mun Sean In, INDILINX Co., Ltd.
	Calypso Blind Survey 2010 Eden Kim, kCEO, Calypso Systems, Inc.
	Looking Ahead to Higher Performance SSDs with HLNAND Roland Schuetz, Director of Applications & Business Initiatives, MOSIAD Technologies Inc. and Soogil Jeong, Vice President of Engineering, INDILINX

10:00-10:50am

Session 102: Flash in Mobile Computers

	Implementation Issues of Mobile Devices storage Jay Lee, INDILINX
	The New Paradigm in Virtualized Mobile Computing Platforms Don Ritzman, CEO and President, Absolute ID

11:00-11:30am

Keynote 3

When the Enterprise Stops Spinning

John Scaramuzzo, Senior VP/GM, SMART Modular Technologies

11:30am-Noon

Keynote 4

Flash Back Flash Forward

Eli Harari, Chairman and CEO, SanDisk

2:00-2:30pm

Keynote 5

When will Flash memory take off in enterprise environments?

Paul Prince, Enterprise CTO, Dell Inc.

2:30_3:00pm

Keynote 6

NAND in the Driver's Seat

Jim Elliott, Vice President - Marketing and Product Planning, Samsung Semiconductor, Inc.

3:10-5:30pm

Tutorial T2A: Embedded Applications

	CMOS NVM Extended Reliability Performance Martin Niset, Senior Product and Engineering Test Manager, Virage Logic
	Non-Volatile Memory Challenges for the Next Generation of Deep Space Missions Karl F Strauss, Senior Member IEEE Jet Propulsion Laboratory, California Institute of Technology
	Engineering Challenges in Developing Large Flash Memory System Kumar Venkatramani, Business Development Manager, SoftJin (Abstract / Bio)
	Between Fuses and Flash Craig Zajac, Product Marketing Manager - Embedded NVM, Virage Logic

3:10-5:30pm

Tutorial T2B: Flash Memory in Servers and Cloud Computing

	Memory and Storage Solutions for the Cloud Computing Era Jonathan Hinkle, Memory Systems Architect, Viking Modular Solutions (Sanmina-SCI)
	Performancer Optimizations for Advanced Non-volatile Storage Arrays Adrian Caulfield, Non-Volatile Systems Labratory, Department of Computer Science and Engineering, University of California/San Diego

3:10-4:30pm

Session 103: Data Center Applications (sponsored by PARAGON Software)

	Ensuring Data Accessibility Sean Barry, Kroll OnTrack (Abstract / Bio)
	Flash-y Storage Increases Productivity and Performance Brendan Kinkade, FalconStor Software and Matt Barletta, Violin Memory (Abstract / Bio)
	Power Loss Recovery for NAND Flash Memories Sanghyuk Jung and Yong Ho Song, Hanyang University, Korea

3:10-4:30pm

Session 104: Flash Technology

	ONFi 3.0: The Path to 400MT/s NAND Interface Speeds Terry Grunzke, Micron Technology
	Characterizing Flash Memory for Power Failure Hung-Wei Tseng, Non-volatile Systems Laboratory, Department of Computer Science and Engineering, Jacob's School of Engineering, University of California/San Diego
	NAND Flash Scaling is EZ Pete Feeley, Micron Technology

4:30-5:30pm

Session 105: SSDs and *Windows

	Storage Best Practices for Microsoft Server Applications Dennis Martin, President, Demartek
	SSD Optimization in Windows* 7 Brady Foster, Technical Marketing Engineer, Intel NAND Solutions Group
	Storage Interfaces and Their Effect on Platform Power and Performance Shahed Ameer, Applications Engineer, Intel Corporation

4:30-5:30pm

Session 106: MRAM

Progress and Prospect for MRAM

Saied Tehrani, Everspin Technologies

Flash Memory Summit Theater

LEC™ Lyric Error Correction for Flash Memory

Ben Vigoda, CEO, Lyric

Thursday, August 19th

8:30-9:40am

Plenary Session — Life Beyond Flash: New Non-Volatile Memory Technologies

	Will Phase Change Memory (PCM) Replace DRAM or NAND Flash? Bob Witkow,President, Westwood Marketing, LLC (Abstract / Bio)
	SST-RAM: Advantages & Applications Farhad Tabrizi, Grandis Inc.

9:50-10:50am

Session 201: Error Correcting Codes

	Introduction Chuck Sobey, ChannelScience
	Error Control Strategies for NVM: Extending Memory Lifetime Using Coding Lara Dolecek, Electrical Engineering, UCLA
	The New EZ NAND in ONFi v2.3 Paul Lassa, Systems Architecture, SanDisk
	Beyond ECC - Memory Signal Processing (MSP™) Avraham (Poza) Meir, CTO, Anobit
	LDPC Error Correction Using Probability Processing Circuits Ben Vigoda, CEO, Lyric Semiconductor, Inc.

9:50-10:50am

Session 202: Market Research

	Inflection Point Gregory Wong, Founder and Principal Analyst, Forward Insights
	Tactical Market Intelligence Bob Witkow,President, Westwood Marketing, LLC
	Visionary Market Research Alan Niebel, Web-Feet Research

9:50-10:50am

Session 203: MLC Flash

	Efficient Coding Schemes for Flash Memories Eitan Yaakobi, University of California San Diego
	Enabling New-Generation Flash Memories in SSD Nelson Duann, Silicon Motion, Inc.
	Error Control Coding for MLC Flash Memories Ying Y. Tai, Ph.D., Cadence Design Systems Inc.

11:00-11:30am

Keynote 7

Flash Memory: The New Technology Driver

Ed Doller, VP & Chief Memory System Architect, Micron

11:00am-Noon

Keynote 8

Solid State Hybrid Drives - The Key to a Huge SSD Market

John Moon, Senior Director of Emerging System Integration, Seagate Technology

2:00-2:30pm

Keynote 9

	Steve Wozniak's Early Encounters WIth Memory Steve Wozniak, Apple Co-Founder and Chief Scientist, Fusion-io
	Steve Wozniak Keynote - Part 1
	Steve Wozniak Keynote - Part 2
	Steve Wozniak Keynote - Part 3

2:30-3:30pm

Session 204: Consumer Applications

	SD Card Loading Entertainment Kiosk Joe Zipperer, VP Engineering, MOD Systems (Abstract / Bio)
	The Future of High-Performance Flash Cards Jonathan Hubert, Director of Strategic Marketing, Lexar Media

2:30-3:30pm

Session 205: 3-Bits Per Cell and Beyond

	Geometry and Operation scheme for Reliable 3-bits NAND Sukkwang Park, YeonJoo Jeong, Myoung Kwan Cho, Kun-Ok Ahn and Yohwan Koh, Hynix Semiconductor Inc. (Abstract / Bio)
	New Strategies to Overcome 3bpc Challenges Hanan Weingarten, DensBits Technologies (Abstract / Bio)
	Mitigating Inter-oCell Coupling Effects in MLC NAND Flash via Constrained Coding Amit Berman and Yitzhak Birk, Technion - Israel Institute of Technology

3:45-5:00pm

Session 206: Closing Panel on Top Ten Things You Need to Know about Flash Memory

	Top Things You Need to Know About Flash Memory Today Andy Marken, Marken Communications (Abstract / Bio)
	Top NAND Trends Douglas Wong, Toshiba America
	Solid State Memory Venture Funding & M&A John Rotchford, Managing Director, SASI

3:45-5:00pm

Special Tutorial on Flash and Virtualization

Accelerating Performance in Virtual Environments

Bill Mottram, VP of Marketing, Atrato

FMS 2020 Keynotes & Sessions

FMS 2020 Sponsors & Exhibitors

Flash Memory Summit 2010 Proceedings