Flash Memory Summit 2013 Proceedings

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Monday, August 12th

8:45am-Noon

Pre-Conference Seminar A: Making Error Correcting codes Work for Flash Memory

	Understanding Error Correction Mandates for Flash Memory Charles Camp, CTO / IBM Flash Systems Development, IBM
	Making Error Correcting codes Work for Flash Memory - Part II: Algebraic and Graph-based Codces with Applications to Flash Memory Lara Dolecek, Assistant Professor, UCLA
	Making Error Correcting codes Work for Flash Memory - Part III: New Coding Methods Andrew Jiang, Associate Professor, Texas A&M

1:00-5:00pm

Pre-Conference Seminar D: Introduction to NVM Express (NVMe) for Implementers

	PCI Express (PCIe) Overview Peter Onufryk, Senior Director Product Development, PMC-Sierra
	An NVM Express Tutorial Kevin Marks, Senior Principal Engineer, Dell
	NVMe Drivers Keith Busch, Software Engineer, Intel and Kwok Kong, Director Engineering, PMC-Sierra
	NVMe Testing Sarika Mehta, Validation Lead, Intel, and David Woolf, Senior Engineer, UNH-IOL

Tuesday, August 13th

8:30-11:20am

Forum A-11: NVMe and PCIe SSDs (Standards Track)

	NVMe Janene Ellefson, Product Marketing Manager, Micron
	NVMe Express Overview & Ecosystem Update Amber Huffman, Senior Principal Engineer, Intel
	NVMe Conformance and Interoperability David Woolf, Senior Engineer, UNH-IOL
	Windows' Perspective on NVM Tobias Klima, Program Manager, Microsoft
	NVMe Applications for Enterprise Datacenters Swapna Yasarapu, Director SSD Technical Marketing, sTec
	NVMe in End User Computing (EUC) Dell's Vision Munif Farhan, Storage Strategy Technologist Office of the CTO, Dell

8:30-11:20am

Forum B-11: Flash-Memory Based Architectures - A Technical Discussion, Part 1 (Architectures Track)

	Important Differences Between Consumer and Enterprise Flash Architectures Robert Sykes, Director Applications, OCZ Technology
	The Impact of NAND Lithography Trends on System Design Michael Abraham, NAND Solutions Group Architect, Micron Technology
	NAND Flash PHY Units for Advanced SSD Design Hanan Weingarten, CTO, DensBits
	Solving the Power Cycling Challenge in SSDs Andy Tomlin, Chief Architect, Skyera

8:30-11:20am

Forum C-11: Enterprise SSDs (SSDs Track)

	The Need for Standardization in the enterprise SSD Product Segment James Gathman, Chief Engineering Manager, Gary Tressler, Senior Technical Staff Member, IBM, and Adam McPadden, Electrical Engineer, IBM
	Using Software and DRAM to Double Flash SSD Speeds Jason Caulkins, Chief Technologist, Dataram
	Emerging PCIe SSD Client & Enterprise Configurations Kristen Hopper, Product Marketing Manager, Micron Technology
	How SSD Power Faults Scramble Your Data Joseph Tucek, Senior Research Scientist, HP
	SSD Design Considerations for Ultra-Low Latency Bernie Rub, VP and CTO, SMART Storage Systems
	Qualification Process for Enterprise SSDs Jeff Fritzjunker, Manager Power Systems, IBM

8:30-11:20am

Forum D-11: Flash in Data Centers (Enterprise Storage Track)

	Getting Applications to Move at the Speed of Flash Matt Goldensohn, Director Labs, WhipTail Technologies
	Don't Let Your Favorite Benchmarks Lie to You Kent Smith, Senior Director Marketing, LSI
	Stop Wasting Money on $/GB and Invest in $TBW Esther Spanjer, Director SSD Technical Marketing, SMART Storage Systems
	NVMFS: A Hybrid File System for Improving Random Write in SSDs A.L. Narasimha Reddy, Professor, Texas A&M University

8:30-9:50am

Session 101-A: SSD Testing Challenges, Part 1

	PCIe SSD Blind Survey Results Eden Kim, CEO, Calypso Testers
	Don't Let Your Favorite Benchmarks Lie to You Kent Smith, Senior Director Marketing, LSI
	The Role of Advanced Test and Validation in Storage Development Vipul Mehta, VP Marketing and Business Development, OakGate Technology
	Testing Methodologies Mike Bellon, VP Engineering, Flexstar Technology
	Flash vs. Disk Storage: Testing Workloads is Key Len Rosenthal, VP Marketing, SwiftTest

8:30-9:50am

OPEN Session 101-B: Mobile Applications (Applications Track)

	Mobile Storage Designs for Compliance and Interoperability Andy Haines, VP Worldwide Marketing, Arasan Chip Systems
	Truth About eMMC Performance Benchmark Andrew Lee, CEO, Elixir Flash
	Flash Storage: A True Mobile Catalyst Kathy Choe Thomas, Senior Manager NAND Memory Marketing

8:30-9:50am

OPEN Session 101-C: Solid State Hybrid Drives Help Meet Today's Storage Demands (Hardware Track)

	Introduction John Rydning, Research VP Hard Drives/Semiconductors, IDC
	HDD & SSD Living in Harmony Don Jeanette, Director Product Marketing, Toshiba
	The Case for SSHD David Burks, Director Product Marketing, Seagate
	The Evolutiion of Driver Support Storage Products Association

10:05-11:20am

OPEN Session 102-A: 3D Flash: The Next Dimension (Testing Track)

	New Wafer Level Stacking Technologies and Their Applications Timothee Dargnies, CEO, 3D Plus
	Access Devices for 3D Crosspoint Memory Kumar Virwani, Research Staff Member, IBM
	3D Vertical RRAM Henry Hong-Yu Chen, Doctoral Student, Stanford University
	2D to 3D Flash Transition Gil Russell, Principal Analyst, Bright Side Analytics

10:05-11:20am

OPEN Session 102-B: Consumer Applications (Applications Track)

	Consumer Applications: Introduction Andy Marken, President, Marken Communications
	Optimizing User Experience with Removable Storage Brian Kumagai, President SD Association
	Consumer SSD Market Cameron Crandall, Senior Technology Manager, Kingston Technology
	Clouds and Flash Memory Make Devices Easier to Use Bob Witkow, President, Westwood Marketing
	3-Bit SSDs in the Consumer Marketplace Ryan Smith, Senior Manager SSD Product Marketing, Samsung Semiconductor

11:30am-Noon

Keynote 1

Flash at Facebook: The Current State and Future Potential

Jason Taylor, Director Capacity Engineering and Analysis, Facebook

Noon-12:30pm

Keynote 2

Flash: Redefining the Possible

Zahid Hussain, Senior Vice President and General Manager, EMC Flash Product Division

1:30-2:00pm

Keynote 3

Flash and Hard Drives: Partners in Tomorrow's Storage Systems

Gary Gentry, Senior VP SSDs, Seagate

2:00-2:30pm

Special Keynote A

SSD Revolution in Client Devices and Data Centers

Iri Trashanski, Vice President SSD Business, Marvell Semiconductor

2:30-3:00pm

Special Keynote B

Ushering in the 3D Memory Era with Vertical NAND

Jim Elliott, VP Memory Marketing, Samsung Semiconductor, and E.S. Jung, EVP/GM, Semiconductor R&D Center, Samsung Electronics

3:15-5:25pm

Forum A-12: NVMe and PCIe SSDs: Panel on NVMe Deployment and What's Next - continued from A-11 (Standards Track)

What's New in NVMe 1.1 and Future Directions

Peter Onufryk, Senior Director - Product Development, PMC-Sierra

3:15-5:25pm

Forum B-12: Flash-Memory Based Architectures: A Technical Discussion, Part 2 (Architectures Track)

	The Nibbles and bits of SSD Data Integrity Earl Cohen, Chief Architect - Flash Components Division, LSI
	ECC/DSP Architecture for Enabling Reliability Scaling for Sub-20nm NAND Idan Alrod, Director Research, SanDisk
	Flash Controller Architeture for All-Flash Enterprise Arrays Andy Walls, Distinguished Engineer, IBM
	How Next Generation NV Technology Affects Storage Stacks and Architectures Marty Czekalski, Interface and Emerging Architecture Program Manager, Seagate Technology

3:15-5:25pm

Forum C-12: SSD Technology (SSDs Track)

	Why the Endurance of cMLC Doesn't Matter William Radke, Senior Director Architecture, Skyera
	Optimization Techniques Change the Competitive Landscape Jared Floyd, CTO, Permabit
	B4-Flash Memory for SSD Applications Moriyoshi Nakashima, President, Genusion
	12Gb/s SAS: Ready for Takeoff Ulrich Hansen, Director Market Development, HGST
	Flash and DRAM Silicon Scaling Challenges Jung Yoon, Team Leader Memory Quality and Technology, IBM; Hillary Hunter, Systems Memory Strategist/Manager, IBM , and Gary Tressler, Senior Technical Staff Member, IBM
	Run Your Flash at DRAM Speeds Riccardo Badalone, CEO, Diablo Technologies
	IOPS/SchmIOPS! What Really Matters in SSD Performance Knut Grimsrud, Director Storage Architecture/Intel Fellow, Intel

3:15-5:25pm

Forum D-12: Enterprise Storage Design (Enterprise Storage Track)

	Hybrid Storage Performance Characteristics Kirill Malkin, CTO, Starboard Storage
	Overprovisioning in All-Flash Arrays William Radke, Senior Director Architecture, Skyera
	Software and Enterprise Storage Doug Dumitru, CTO, EasyCo
	SSDs in Scaleout Storage Environments Andy Mills, CEO, Enmotus
	Removing the I/O Bottleneck in Enterprise Storage Walter Amsler, Senior Director, HDS

3:15-4:25PM

OPEN Session 103-A: Flash Security Like You Mean It (Security Track)

	Standards Based Erasure and Disposal of Solid State and Hybrid Devices Monty Forehand, Development Engineering Director, Seagate Technology
	End Point Device Secures Cloud Storage Wei-Ti Liu, President, LucidPort
	Certification: What Is It and When Do You Need It? Patrick Warley, Head of R&D, Integral Memory
	Security Considerations for USB 3.0 Windows on a Stick Duane Linsenbardt, Executive Director Systems Engineering, SPYRUS

3:15-4:25PM

OPEN Session 103-B: Improving Flash Performance (Applications Track)

New Architecture for Code-Shadowing Applications

Anil Gupta, Technical Executive, Winbond Electronics

3:15-4:25PM

OPEN Session 103-C: Enterprise SSDs: Who's Adopting Them and Why? (Marketing Track)

SSD Adoption Trends

Frank Berry, President, IT Brand Pulse

4:35-5:45pm

OPEN Session 104A: What, Me Worry? Is Flash Security an Issue? (Security Track)

	Demand Your Storage Security Today Manuel Offenberg, Principal Engineer - Security Enginnering, Seagate Technology
	Self-Encrypting Drives (SED) with a bias for Solid-State Drives Michael Willett, Storage Security Strategist, Samsung

4:35-5:45pm

OPEN Session 104-B: Innovation in Flash Memory (Applications Track)

	Innovations in Non-volatile Technologies Currie Munce, VP Research, HGST
	RRAM - The Next "Flash" Philip Wong, Professor, Stanford University

4:35-5:45pm

OPEN Session 104-C: Solid State Storage is an Investment, Not a Cost (Applications Track)

Block Storage Is Dead!

Currie Munce, VP Research, HGST

4:35-5:45pm

Session 104-D: Standards (Standards Track)

	Interface Standards Drive Enterprise Capabilities Forward Mike James, Director Engineering, SanDisk
	Fibre Channel: The Ultimate Interface for Flash Storage Mark Jones, Director Technical Marketing / President, Emulex
	SATA Evolves Paul Wassenberg, Director of Product Marketing, Marvell Semiconductor
	Theory and Practice of the Low-Power SATA Spec DevSleep Steven Wells, Principal Engineer, Intel
	How Accelerating Flash Speeds Drive the Need for 10G USB Eric Huang, Product Marketing Manager, Synopsys

6:00-7:00pm

OPEN Plenary Session: Flash Below 20 nm: What is Coming and When?

	Challenges in 3D NAND Gill Lee, Principal Member Technical Staff, Applied Materials
	FMS <20nm NAND Mark Webb, Independent Consultant
	Flash Below 20nm: What is Coming and When? Chuck Dennison, Senior Director NAND Process Integration, Micron
	Advancement in Charge Trap Flash Memory Technology Saied Tehrani, CTO, Spansion
	Flash Below 20 nm: What is Coming and When? Myoungkwan Cho, Research Fellow/VP Device Engineering, SK hynix
	Flash Below 20 nm: What is Coming and When? Ritu Shrivastava, VP Technology Development, SanDisk

Wednesday, August 14th

8:30-10:50am

Forum A-21: Advances in SCSI: Addressing Today's Flash Solutions (Standards Track)

	The SCSI Franchise Adapts for Solid State David Allen, Director Storage Business Development, PMC-Sierra
	Optimized Solid State SCSI Initiative Joe Foster, ISS Storage Architect, HP
	Advances in SCSI for Flash Marty Czekalski, Interface and Emerging Architecture Program Manager, Seagate/STA
	ExpressBay - Performance and Power Mike James, Director Engineering, SanDisk
	Beyond 12Gb/s SAS Greg McSorley, Technical Business Development Manager, Amphenol

8:30-10:50am

Forum D-21: Enterprise Caching (Enterprise Storage Track)

	Transform Your SAN with Transparent Application Acceleration Cameron Brett, Director Solutions Marketing, QLogic
	Caching in Shared Environments Andy Walls, Distinguished Engineer, IBM
	Accelerating DB Applications Through Direct Pass Caching Allon Cohen, VP Software and Solutions,, OCZ Technology
	BankShot - Caching Slow Storage in Fast Non-Volatile Memory Meenakshi Sundaram, Grad Student, UCSD
	EMC Flash Strategy David Nicholson, Chief Strategist, EMC
	It's Time for Mass Scale VDI Adoption Doug Rainbolt, VP Marketing, Alacritech

8:30-10:50am

Forum E-21: Controllers and Flash Technology Part 1: Extending Performance on 10nm-Class Flash (Hardware Track)

	Overcoming the Challenges of 10nm-Class NAND Flash Memory Yan Li, Director Engineering, SanDisk
	SSD Controller Technologies for TLC NAND Stanley Huang, Product Marketing Manager, Silicon Motion
	The Keys to Next Generation NAND Interface Technology Terry Grunzke, Senior Applications Engineer, Micron Technology
	Extending Flash Memory Endurance Through Adaptive Tuning Conor Ryan, VP Software, NVMdurance
	Improving NAND Flash Memory Reliability with SSD Controllers Sunghoon Cho, SK hynix
	Flash Endurance and Retention Monitoring Steve Hetzler, Fellow, IBM

8:30-9:40am

OPEN Session 201-A: Data Recovery of SSDs (Data Recovery Track)

	Introduction Krishna Chander, Principal Analyst, Chander Consulting
	Data Recovery from SSD: Lab and Challenges Mike Cobb, Director of Engineering, DriveSavers
	The Challenge of SSD Forensics Paul Pelzi, Systems Architect, Guidance Software
	SSD Data Protection and Recovery David Blunden, Applications Engineer, Intel
	Changes in Consumer Flsh and Mobile Device Recovery Troy Hegr, Data Recovery Technology Manager, Kroll OnTrack

8:30-9:40am

OPEN Session 201-B: SSDs and Big Data (SSDs Track)

	The Flash Effect on Big Data Bruce Moxon, Chief Solutions Architect, sTec
	Missing Memory Perspectives in Big Data Industry KRS Murthy, CEO, I Cubed
	Data Center Deployment Issues Tony Lavia, Independent Consultant

8:30-9:40am

OPEN Session 201-C: PCIe Power Budgets, Performance, and Deployment (Testing Track)

	Enterprise Storage Power/Performance Comparisons Chuck Paridon, Performance Architect, HP
	PCIe in Enterprise: Plug and Play? Doug Rollins, Senior Applications Engineer, Micron
	PCIe in Enterprise: Plug and Play? Tony Roug, Industry Consultant

8:30-9:40am

Tutorial T-1: Universal Flash Storage: A New Standard for Mobile Devices (Tutorials Track)

UFS Tutorial

Scott Jacobson, Senior Product Marketing Manager, Cadence and Perry Keller, Program Lead for Applications and Standards, Agilent

9:50-10:50am

OPEN Session 202-A: SSD Tips and Tricks (SSDs Track)

	Applications and Operational Considerations Bruce Moxon, Chief Solutions Architect, sTec
	Are We There Yet? Where Are We Going? Sean Stead, SSD Technical Marketing, sTec
	Addressing Flash Endurance, Reliability and Security George Crump, Lead Analyst, Storage Switzerland

9:50-10:50am

Session 202-C: SNIA Solid State Storage Performance Test Specification (Testing Track)

SNIA Solid State Storage Performance Test Specification

Eden Kim, CEO, Calypso Testers

9:50-10:50am

Tutorial T-2: Creating Storage Class Persistent Memory with NVDIMM (Tutorials Track)

Creating Storage Class Persistent Memory with NVDIMM

Paul Sweere, VP Engineering, Viking Technology

11:00-11:30am

Keynote 4

Inspiring IT Innovation with SSD Solutions

Robert Crooke, Corporate Vice President and General Manager - Non-Volatile Memory Solutions Group, Intel

11:30am-Noon

Keynote 5

Storage Architecture for the Data Center in 2020

Ed Doller, Vice President and Chief Memory Systems Architect, Micron

2:00-2:30pm

Keynote 6

Reaching the Final Latency Frontier

John Scaramuzzo, President, SMART Storage

2:30-3:00pm

Keynote 7

How Next-Generation Flash Will Change Enterprise Storage

Rado Danilak, CEO, Skyera

3:10-5:30pm

Forum E-22: Controllers and Flash Technology, Part 2: Decoding the Future (Hardware Track)

	The Efficient LDPC DSP System for SSD Jeff Yang, Principal Engineer, Silicon Motion
	Designing Error Floor Performance of Iterative Codes Nenad Miladinovic, Director System Architecture, Proton Digital Systems
	System Modeling for NAND Flash Endurance Niles Yang, Principal System Design Engineer, SanDisk
	Using Rate-Adaptive LDPC Codes to Maximize the Capicity of SSDs Stephen Bates, Principal Engineer, PMC-Sierra
	Constructing Random I/O (RIO) Codes to Improve SSD Read Performance Ravi Motwani, Error Control Coding / DSP Architect and Chong Ong, Engineering Manager, Intel

3:10-5:30pm

OPEN Forum G-22: Enterprise Applications, Part 2 (Enterprise Applications Track)

	The Road to All-Silicon Data Centers Narayan Venkat, VP Product Management, Violin Memory
	EMC Flash Strategy David Nicholson, Chief Strategist, EMC Flash Products Division
	All-Flash Arrays for Enterprise and Cloud Tom Isakovich, CEO, Nimbus Data Systems
	Large Scale Data Reduction on SSDs John Hayes, Chief Architect, Pure Storage
	Solid State Storage Changing the World of IT Priyadarshi Prasad, Senior Product Manager, HP and Pete Robinson, Storage Manager, ExactTarget
	Scale-Out Enterprise Storage Ritu Jyoti, VP Product Management, Kaminario
	Automated SLC/MLC Tiering for Mainstream Applications John Shirley, Advanced Planning Manager, and Bob Fine, Director Product Marketing, Dell

3:10-5:30pm

Forum H-22: Flash and Cloud Computing (cont.) (Cloud Computing Track)

	Critical Role of Flash in Guaranteeing Cloud Storage Quality of Service Dave Wright, CEO, SolidFire
	Flash in the Cloud: A Gentle Introduction Rich Fetik, CEO, Data Confidental
	How Hot is Your Cloud Data? Kevin Kilbuck, Marketing Director, Micron
	Flash Changes Database and Application Design Forever David Floyer, CTO / Co-Founder, Wikibon
	Balancing Capicity with Performance Rob Commins, VP Marketing, Tegile Systems
	The Impact of Software-Designed Storage on Flash/SSD George Crump, Lead Analyst, Storage Switzerland

3:10-4:15pm

OPEN Session 203-A: RRAM (New TechnologiesTrack)

	Storage System Incorporating RRAM Technology Hagop Nazarian, VP Engineering, Crossbar
	Focus on strengths and weaknesses of ReRAM Kelichi Tsutsui, Senior Manager Advanced Memory Systems, Sony
	TzOx ReRAM Wei Zhiqiang, Member Technical Staff, Panasonic
	Standalone RRAM Potentials and Challenges Suock Chung, Principal Research Engineer, SK hynix

3:10-4:15pm

Session 203-B: Revolutionizing Application Development Using NVM Storage Software (Software Track)

	The Best Benchmark is Your Production Workload Kevin O'Brien, Managing Editor, Storage Review
	Revolutionizing Application Development Using NVM Storage Software Andy Rudoff, Enterprise Storage Architect, Intel
	Creating Flash-Aware Applications Nisha Talagala, Lead Architect, Fusion-io
	Revolutionizing Application Development Using NVM Storage Software Jim Pinkerton, Partner Architect, Microsoft

3:10-4:15pm

OPEN Session 203-C: SSD Testing Challenges, Part 2 (Testing Track)

	Test Experience at Extended Temperatures Jeff Kendziorski, Technical Business Development Director, Integra Technologies
	Is Your Tester Ready for PCIe Gen 3.0? A Signal Integrity Tutorial Eric Kushnick, R&D Manager, Advantest
	Creating Effective SSD Test Suites Joseph Chen, VP Engineering, ULINK Technology

3:10-4:15pm

Tutorial T-3: Managing Data in Flash Memory: A Look Inside (Tutorials Track)

Managine Data in Flash Memory: A Look Inside

Wanmo Wong, Director of Software for NAND Development, Micron

4:30-5:30pm

OPEN Session 204-A: MRAM (New Technologies Track)

	Delivering Nanosecond-Class Persistent Memory Steffen Hellmold, VP Marketing,, Everspin Technologies
	MRAM, the Next Storage Memory Hamid Haidari, Senior Director WW Sales, Avalanche Technology
	Secure Embedded MCU Bertrand Cambou, Executive Chairman, Crocus Techology
	FPGAs and NVM types David McIntyre, Manager Computer / Storage Business Unit, Altera
	Using ST-MRAM in Enterprise SSDs Stephen Bates, Principal Engineer, PMC-Sierra

4:30-5:30pm

OPEN Session 204-B: VC Forum (General Track)

VC Forum Panel Discussion

Moderator: Bob Witkow, Westwood Marketing

4:30-5:30pm

OPEN Session 204-C: Embedded Applications (Testing Track)

	Purpose-Built SSD and Applications K.S. Pua, CEO, Phison
	Advanced Smart Technology for SSDs in Embedded Applications C.C. Wu, R&D Director, Innodisk
	Replacing NOR Flash with Surface-Mount SSDs Ralph Thomson, Director Field Applications Engineering, Greenliant Systems

4:30-5:30pm

Tutorial T-4: SNIA NVM Programming Model: Optimizing Software for Flash (Tutorials Track)

SNIA NVM Programming Model: Optimizing Software for NBM

Paul von Behren, Software Architect, Intel

7:00-9:30pm

OPEN - Special IEEE SCV PACE Tutorial: LDPC Decoding: VLSI Architectures and Implementations

	Module 1: LDPC Decoding Ned Varnica, Senior Researcher, Marvell
	Module 2: VLSI Architectures and Implementations Kiran Gunnam, Senior Hardware Engineer, NVIDIA

Thursday, August 15th

8:30-10:50am

Forum D-31: Client Caching (Enterprise Storage Track)

	Client Caching: Solving Challenges Beyond Performance Dale Juenemann, Storage Architect, Intel
	Client Caches and VM Mobility George Crump, Lead Analyst, Storage Switzerland
	Optimizing Server Flash with Intelligent Caching Mohit Bhatnagar, Senior Director Flash Solutions, NetApp
	Are Two Drives Better Than One? Lenny Sharp, Director Product Marketng Mobile, HGST

8:30-10:50am

Forum G-31: Application Acceleration with SSDs (Enterprise Applications Track)

	Creating Flash-Aware Applications Nisha Talagala, Lead Architect, Fusion-io
	The Role of Database Aware Flash Technologies Accelerate Mission-Critical Databases Gurmeet Goindi, Principal Product Manager, Oracle
	Flash Data Fabric: A Substrate for Flash Optimizing Applications Brian O'Krafka, Chief Architect / Fellow, SanDIsk
	Evaluating SSD Real-Time Database Performance Brian Bulkowski, CTO, Aerospike
	The Balanced Approach to Server Acceleration Rich Petersen, Director Software Markeitng, SanDisk

8:30-10:50am

Forum I-31: PCIe Storage (PCIe Storage Track)

	Server-i-zation of Storage Jeff Sosa, Senior Director Product Management, Virident
	Storage over PCIe® Design and Validation Techniques Isaac Livny, Field Application Engineer, Teledyne LeCroy
	PCIe Storage in Client Systems John Carroll, Storage Architect, Intel
	Key Attributes and Tools for Testing PCIe Based Solid State Storage Bob Weisickle, CEO, OakGate Technology
	PCIe Performance Testing Challange Tien Pham, SSD Applications Manager, Advantest
	Creating Flash-Aware Applications Nisha Talagala, Lead Architect, Fusion-io

8:30-9:40am

Session 301-A: Flash Controller Desgin Options (Hardware Track)

	Flash Reliability, Beyond Data Management and ECC Hooman Parizi, VP Design Engineering, Proton Digital
	Joint Rewriting and Error Correction in Flash Memories Yue Li, PhD Student, Texas A&M University
	Coding for Unreliable Flash Memory Cells Ryan Gabrys, PhD Candidate, UCLA
	Single Controller 4/8TB SSD HakJune Oh, Director Product Development, Mosaid

8:30-9:40am

Session 301-B: SSDs, Part 1 (SSDs Track)

	Advanced Power Management Techniques for SSD Applications Alex Vainberg, Director Product Marketing TI
	Passive Components for SSD Systems Arnold Naito, Senior FAE Team Leader, Murata
	Leveraging Flash Memory to Address Mission-Critical Enterprise Workloads Matt Pujol, Senior Product Manager, HDS
	Designing a Configurable NVM Express Controller/Subsystem Amit Saxena, VP Engineering, Mobiveil

8:30-9:40am

OPEN Session 301-C: Life Beyond Flash: New Non-Volatile Memory Technologies (Enterprise Storage Track)

	Life Beyond Flash: New Non-Volatile Memory Technologies Chung Lam, Distinguished Engineer/Manager, IBM TJ Watson Research Center
	Life Beyond Flash: New Non-Volatile Memory Technologies Ishai Naveh, VP Marketing/Business Development, Adesto Technologies
	Life...Flash (or, what to expect the next 7 years) Dave Eggleston, Principal, Intuitive Cognition Consulting Group

9:50-10:50am

Session 302-B: SSDs, Part 2 (SSDs Track)

	End to End NAND Flash Solution Selection and Configuration Jaffray Hsieh, Senior Director Business Development, ATP
	What Flash Vendors Won't Openly Disclose Patrick Allaire, Senior Product Marketing Manager, HDS
	Integrated Power Management For SSD Application Robert Loke, Technologist, TI

11:00-11:30am

OPEN - Keynote 8

SSD Usage in Cloud Datacenters

Kushagra Vaid, General Manager Server Hardware Engineering

11:30am-Noon

OPEN - Keynote 9

Optimizing Flash Controller Technolgy for Next-Gen Flash

Greg Huff, Senior Vice President and Chief Technology Officer, LSI

2:00-2:30pm

OPEN - Keynote 10

Flash For All - Software is the Key to the All-Flash Data Center

Scott Dietzen, CEO, Pure Storage

2:30-3:00pm

OPEN - Keynote 11

Silicon Storm: The Inevitable Enterprise Silicon Data Center

Don Basile, CEO, Violin Memory

3:10-4:25pm

Session 303-A: Data Compression for Solid State Storage (Enterprise StorageTrack)

Data Compression in Solid State Storage

John Fryar, Principal Partner, Credence Technology Partners

3:10-4:25pm

Session 303-B: PCI Express and Enterprise SSDs: Getting the Details Right (PCIe Storage Track)

	PCI Express and Enterprise SSDs: Getting the Details Right Dennis Martin, President, Demartek
	SSDs for Enterprise Workloads - How do I know when to use SSDs? Swapna Yasarapu, Director SSD Technical Marketing, sTec

3:10-4:25pm

OPEN Session 303-C: Making Your Software Get the Most out of Flash Memory (Enterprise Applications Track)

Enterprise Application Software Acceleration Requirements

Cameron Brett, DIrector Solutions Marketing, QLogic

3:10-4:25pm

OPEN Session 303-D: Market Research (Marketing Track)

	Introduction Jim Handy, Director and Chief Analyst, Objective Analysis
	Will Flash Stall? Jim Handy, Director and Chief Analyst, Objective Analysis
	Commoditization for Growth John Chen, Senior Director, TrendFocus
	Inflection Points Greg Wong, President, Forward Insights
	Worldwide Solid State Drive Market Jeff Janukowicz, Research Manager Solid State Drives, IDC

3:10-4:25pm

OPEN Session 303-E: What Will It Take to Live in a Disk-Free World (Consumer Track)

	What Will It Take to Live in a Disk-Free World? Prakash Talawar, Business Development Manager, Plextor
	SSDs In The Cloud Charlie Babcock, Editor-at-Large, Plexto

4:40-6:00pm

OPEN Session 304-A: Closing Panel on Top Ten Things You Need to Know about Flash Memory Today (Overview Track)

	Introduction Andy Marken, President, Marken Communications
	Top 10 Things You Need to Know About Flash Denis Vilfort, Senior Director Product Marketing, EMC
	The Top Ten Things You Need to Know About Flash Today Kevin Kilbuck, Marketing Director, Micron Technology
	The Path to the All Flash Data Center Lee Caswell, VP Product Marketing, Fusion-io

4:40-6:00pm

OPEN Session 304-B: Software (Software Track)

	SeFS Amit Bothra, VP NAS Technologies, and Arvind Pruthi, Skyera
	Software Define This! Kevin Brown, CEO, Coraid
	All I/O Is Random I/O Thom Denholm, Technical Product Manager, Datalight
	The Power of Software and Flash Hakan Soderbom, Director Alliances, DataCore Software

4:40-6:00pm

OPEN Session 304-C: Building an All Flash Server (Hardware Track)

Building an All Flash Server

Doug Rollins, Senior Applications Engineer, Micron Technology

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